Introducing the Essentials Collection by Alex Loves Colour – a new range of four signature foil finishes designed to elevate everyday hair colouring in salons. Each foil – Bohemian, Deep,...

Wake Up to Bearly Awake “I never thought a hair foil could make me smile this much!” – Emma J. “The Grumpy Bear design with that coffee theme is just genius.” –...

We Love Rainbows: our most joy-filled foil yet The Care Bears are icons of optimism, so partnering with them felt like the perfect way to pour even more colour and...

Phase 1 – As AI slowly integrates into our daily lives, machine learning is becoming incredibly advanced. We're already seeing AI implemented in salon software. Over time, this will improve further,...

Discover how this innovative partnership is transforming the salon industry and redefining self-expression. At Alex Loves Colour, we believe hair is more than just a style—it’s a canvas for creativity,...

Welcome to Alex Loves Colour, where creativity meets innovation in the world of hair colouring. Founded with a passion for transforming the salon experience, Alex Loves Colour (AL/C) is dedicated...